Samsung | Can your 🍎 do that?
We took the competition head on and did more with an apple than Apple’s ever done.
The Case Study:
The Case Study:
We launched the campaign with Gen Z celebrity Jaden Smith using Galaxy AI features that Apple doesn’t have on a real apple fruit.
And then we sent influencers an apple box. But with a different apple inside and one instruction.
With Galaxy AI influencers exploded apples, inflated apples, and even made apples disappear.
Made with
ECD: Estefanio Holtz
CD: Francisco Valenzuela Barrera
ACD: Jesse Custodio
AD: Madeline Honig
At BBH