Samsung | Can your 🍎 do that?
We took the competition head on and did more with an apple than Apple’s ever done.
The Case Study:
The Case Study:
We launched the campaign with Gen Z celebrity Jaden Smith using Galaxy AI features that Apple doesn’t have on a real apple fruit.
And then we sent influencers an apple box. But with a different apple inside and one instruction.
With Galaxy AI influencers exploded apples, inflated apples, and even made apples disappear.
Under Estefanio Holtz, Francisco Valenzuela Barrera, Jesse Custodio
With Madeline Honig
At BBH